Marina Bay Sands (MBS) is one of the most iconic attractions in Singapore, as it prominently graces the city’s graceful skyline. It is a top-rated hotel and is managed by the Sands Corporation group.
This project was based on a conceptual brief to recreate the MBS booking experience on their website. Designed to be presented as a pitch, this proposal highlighted a few key objectives which the team would like our solution to achieve.
DESIGN GOALS
As this was purely a conceptual project, we have predetermined some goals for the business:
Key Issues
Based on the result of User Research and Heuristic Analyses which we have conducted, a few key points have surfaced:
The Approach
Our team planned to execute the proposal within these stages:
Lastly, to generate a proposed prototype for Web and Mobile that conveys the research and proposed Content Strategy as well as to demonstrate a solution for a revamped hotel booking experience.
The proposed prototypes are in Web and Mobile formats, please take a look!
A fun collaboration with Ridzwan Haron and Koh Khai Liang.
You can find the full process of this project over on my Medium post.
Portfolio
Can you take the Risk?Client Work
DBS Credit Card PaymentsConcept Work
Marina Bay Sands Website Re-designConcept Work