Marina Bay Sands (MBS) is one of the most iconic attractions in Singapore, as it prominently graces the city’s graceful skyline. It is a top-rated hotel and is managed by the Sands Corporation group.
This project was based on a conceptual brief to recreate the MBS booking experience on their website. Designed to be presented as a pitch, this proposal highlighted a few key objectives which the team would like our solution to achieve.
As this was purely a conceptual project, we have predetermined some goals for the business:
Based on the result of User Research and Heuristic Analyses which we have conducted, a few key points have surfaced:
Our team planned to execute the proposal within these stages:
Lastly, to generate a proposed prototype for Web and Mobile that conveys the research and proposed Content Strategy as well as to demonstrate a solution for a revamped hotel booking experience.
The proposed prototypes are in Web and Mobile formats, please take a look!